Q4 2020 Fitness App Performance in Brazil on iOS

As the year 2020 ended, fitness enthusiasts in Brazil continued to engage with their favorite iOS fitness and weight loss apps. Sensor Tower provides us with insights into how these apps performed during the fourth quarter.

Zepp Life (Formerly MiFit) saw a steady increase in downloads, peaking at around 18K in the third week of December before dipping to approximately 10K by the year's end. Weekly active users exhibited a rising trend, starting from around 413K in early October and reaching over 450K by the last week of December.

Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, ranging from around $14K to $21K. Downloads showed a slight decrease from 14K in late September to just over 10K in December. The app's weekly active users saw a dip in November but recovered to approximately 226K by the end of December.

Kompanion: At Home Workouts displayed significant growth in revenue, from a modest $175 to over $1K in the final week of December. Downloads spiked dramatically to around 24K at the end of November, followed by a sharp decline to just above 1K by the close of the year. Weekly active users peaked at 24K in late November, then dropped to around 3K by year's end.

FunDo Pro, while not generating revenue, maintained consistent download numbers, starting at approximately 9K in September and ending at around 6K in December. Weekly active users saw a gradual increase, peaking at nearly 20K in the third week of December.

Smart Fit App also observed a steady download count, beginning with around 7K in September and ending with about 3K in December. The app's weekly active users showed growth through November, reaching over 55K, before seeing a decline to around 46K by the end of December.

For more detailed insights and app performance metrics, Sensor Tower's full reports offer extensive analysis on the trends and user engagement in the fitness app market.